From 1998 to 2001, they jointly developed a theoretical and computerized platform dedicated to talent development in companies with professors Michael Porter and Yagil Weinberg
Yves & Zwi met at Université Descartes in Paris and worked in CNRS together
In 2019 Motiva received the BE DIGIT award for the best solutions in the field of workplace well-being.
Between 2002 and 2011 they conducted numerous consulting missions for private and public companies (Renault, Koç, Coca Cola, Axa, Auchan...) which allowed them to identify the needs of companies and employees in terms of professional interests, motivations, skills...
They jointly wrote the book Motivation, a skill to be developed (Pearson, 2015).
Motiva is currently the leading career tool on the French market.
They created the first computerized career test in France in 1992 (LIMEF).
They created Yumanize in 2011, an applied research company in psychology, dedicated to the creation of tools and methods for career guidance and planning (MOTIVA, Which Career For Me) distributed by Pearson TalentLens.
They created Which Career For Me in 2020 a method powered by Motiva